19 Black-Owned Skincare, Wellness and Retailers to Shop

Courtesy, Liha Beauty.

Despite being the fastest growing group of entrepreneurs at a growth rate of 164% since 2007, Black women are still the least funded and mostly shut out of venture capital conversations.

To add to that, there are discouraging biases and racial wage gaps in the workplace that disenfranchises Black women, as Black women typically earn 61% of what white men are paid for doing the same job. Ultimately, starting businesses came out of the need to survive and to build their own equity. Though forging a path for themselves, many of these brands are still fighting for a piece of the market share that they fairly deserve, having launched many hyper-effective innovative products and services.

To do our part in shaking up our beauty counters, here are 19 Black owned brands we are adding to our everyday routine, and radar -- and you should too.



Ode to Self Skincare

Ode to self, founded by Kimberlee Alexandria, prides its' products as designed for Black skin, first. The purposefully small batch range targets skin concerns with black skin in mind to combat dryness, sensitivity, and hyperpigmentation.


Epara Skincare

Epara meaning "to cocoon oneself" in the Nigerian dialect Ebira, was founded by Nigerian born and Oxford educated, Ozohu Adoh. Formulated with quality African botanicals, all Epara Skincare products hydrate dry skin and repair hyperpigmentation.



Designed to intentionally inspire and help you feel great in the skin you're in, OUI the People is the sustainably made shave and body care brand we all deserve.



Jamika Martin dreamed up the next generation of acne care after struggling with problematic acne for as long as she could remember -- an issue all too familiar. Targeting acne, these products are packed with fruit enzymes, hyaluronic acid, and rose water to bring discolored and textured skin back to life.


Beneath Your Mask

Founded out of the necessity to heal her skin, Beneath Your Mask founder, Dana, noticed there was a shortage of clean, non-compromising skincare products after she was diagnosed with a severe case of Lupus, Systemic Lupus Erythematosus (SLE) at age 30. To heal, nourish, and reverse the toxic effects of environmental hazards, BYM was formulated to not only restore the skin but to also indulge in self-care.



Founded by Desiree Verdejo, Hyper Skins' hero product Hyper Clear is a vitamin C serum that targets acne and hyperpigmentation, two concerns that many women of color currently deal with on a daily basis.



Brooklyn-born independent wellness and beauty brand, Golde, was co-founded by Trinity Mouzon to bring good-for-you superfood products to the wellness space. The brand produces superfood-boosted face masks and latte blends, including a highly sough-after Japanese sourced Pure Matcha. 



Founded by Dr. Kristian, BLK+GRN is a one-stop shop marketplace for all natural Black-owned products. BLK+GRN doesn't just provide Black artisans with visibility in the marketplace, the brand also connect Black women to tools, resources, and the knowledge to lead a healthier lifestyle.



Voted the favorite mineral tinted sunscreen for dark skin tones by Allure editors, Unsun, founded by Katonya Breaux, is the ultimate clean no-residue sunscreen for Black Women and People of Color.




Founded by two lifelong friends, Liha and Abi, Liha Beauty is a luxe natural and organic skincare brand that blends the rich botanical life of West Africa with traditional English aromatherapy and folk remedies. 




Made with pure Caribbean botanicals to soothe the skin, Zen + Ether combines calming properties of seaweed, chamomile and aloe vera for tired sensitive skin that is prone to breakouts.



Esthetician Lesley Thornton created a line of seven plant-derived moisture boosting, skin clearing products that protect and repair the skin from environmental stressors that causes dry, dull, and damaged lipid barrier.




A consciously curated clean beauty and wellness shop founded by veteran clean beauty advocate, Jazmin Alvarez, to foster a holistic relationship with skincare from the inside out. PWB pride itself of partnering with clean beauty brands that adhere to only the strictest standards of clean and sustainability practices.



Founded by Bea Dixon, Honey Pot is a clean, organic feminine care line powered by herbs with products that cleanse, protect and balance the lady part to prevent bacterial vaginosis.



Founded on the philosophy of taking skincare beyond the face, Gilded is a slice of luxury body care to refine, restore, and rejuvenate your body.



Tonya Lewis Lee designed Motiva beauty supplements to support healthy hair, skin, and nails with tried and true ingredients, like biotin and turmeric, using a probiotic fermentation process for easy absorption and digestion.



Infused with natural ingredients, like sunflower oil and cacao, Black Girl Sunscreen was created by women of color for people of color to protect melanin skin from the sun as well as double as a daily moisturizing lotion.



Rooted in social impact and powered by better for you ingredients, Hanahana beauty produces shea butter based body products that alleviate dry skin to enhance the skins' natural, radiant glow.



A beauty and wellness e-commerce site that is rooted in providing a transparent shopping experience and effective products that cater to Black women, first. 

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